Beauty balms, beauty sticks, multipurpose balms in a stick…it’s the latest in skin care trend on TikTok. Like many other trends that were created during the pandemic, the need for quick, simplified, and multi use products grew and the rise in popularity of the Kahi Wrinkle Bounce Multi Balm spread across the k-beauty world making its way over to the western beauty market

Korea is well known for starting many of the recent skin care and beauty trends. The Kahi beauty balm launched in 2020 and gained a huge following with celebrities in the k-drama and k-beauty world. Just about any beauty product can be formulated into a hygienic stick form: serums, moisturizers, essences …etc. The giant balm in a stick that can be used for your face, neck, cuticles, wherever you need a dose of hydration and even to tame away fly away hairs, is proving to be just what beauties are looking for. This next generation of portable products provides ease of application, simplicity, efficiency and a travel friendly packing to drop into your bag and reapply as needed.
It's great for Gen Z-ers and millennials on the go. It's great for the minimalist beauty lover looking for one product that will fulfill multiple needs. It's great for the beauty looking to create the “clean girl look”. It's great for all beauties

KAHI's signature products

The Wrinkle Bounce Multi Balm is infused with high performing ingredients such as skin plumping collagen, salmon complex and natural fermented oils found on Jeju Island. Innovative ingredients such as Lithospermum erythrorhizon root extract, which can help retain skin moisture along with amino acids, antifungal, antimicrobial and anti-inflammatory properties, all make this multi use balm great for just about any skin condition. The $35 all in one beauty balm can smooth fine lines, wrinkles, minimize pores, and moisturize dry patches on the skin. It can be used as a makeup primer, natural highlighter and an overall skin glowing enhancer. Yes, we are still not over the dewy, glowing, glass skin trend!

K-beauty lover @glowwithava became a huge fan of the multi balm stick after her mother brought it home from a trip to Korea. Pop artist and a beauty lover herself, Doja Cat was also seen using the Kahi balm in her music video for her song Vegas.

What Multi Balm Sticks are the best?

If this new beauty trend is piquing some interest, we have a list of other multipurpose balms you might want to check out!

The EM Cosmetics Face Cuddle Moisture Balm retails for $34 and is a lightweight balm formulated with a hydrating blend of squalene, sacha inchi oil and coffee seed oil and is the ultimate moisture on the go.

The Hero Cosmetics Superfuel Serum Stick retails for $13 and is formulated with green microalgae and lactic acid, calendula flower, elderberry fruit extract and sodium hyaluronate. Apply and reapply for glowing skin.

The Tatcha Serum Stick retails for $48 and is a solid serum of squalene and Japanese lemon balm that targets dryness and signs of aging.

The Cocokind mymatcha all-over moisture stick retails for $9 and can be used to hydrate dry lips, treat the appearance of dark under eye circles and puffiness as well as adding overall moisture.

If you're looking to achieve the dewy and glowy look, but are too lazy to apply the 10 step skin care routine, multipurpose beauty balms might be right up your alley.